Digital marketing specialist
Copy the link to the vacancyRobolab · Limassol · May 31, 2022
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- Experience:
- 3-5 years
- Employment:
- Full-time
- Salary
- €2,000 – €3,000 / month
- Languages
- English C1 — Advanced
Tasks
We are launching an IT educational project for adults in Cyprus and online. Marketing project manager will oversee the launch of our new product from start. We are looking for a responsible person who is passionate about his deeds, proactive, able to make decisions and take responsibility for the work, ready to be flexible in a changing advertising market The Role: • Create and develop marketing strategies, lead generation and increasing the flow of new customers; • Market research, the formation of a product roadmap; • Formulate and refine the brand strategy, positioning and value proposition for the project; • Structure and plan all digital marketing campaigns including SEM, SEO and SMM; • Plan the advertising budget by channel, control, and optimization of advertising costs; • Generate new leads monthly by modifying and changing the approaches for campaigns; • Analyse marketing activities, budget by category and ROI for each marketing function, develop strategies to improve efficiency of online and offline sales (content marketing, contextual and search advertising, SMM, bloggers, PR); • Seek growth tactics, and implement A/B testing with the content and marketing strategy; • Create and develop SM channels for the project (Website, Facebook, Instagram, Telegram) • Evaluate and conduct analytics on channels' performance.
Requirements
• 3-5 years experience in digital marketing; (experience in online and offline education will be an advantage) • Availability of implemented cases; • Fluent English and Russian speaker; • Knowledge of modern methods and technologies of marketing and running advertising campaigns in all promotion channels (Internet, outdoor advertising, e-mail, social networks, exhibitions); • Creativity, organizational skills; • The ability to draw up and justify a media plan, calculate the budget of an advertising campaign; • The ability to work with analytics systems will be an advantage;
Working conditions
• Location: Limassol, Cyprus; offline, full-time, • An enthusiastic team and interesting cases; • Work closely with managing partners to define the marketing and branding objectives for the company • Training and development • Medical insurance in Cyprus
Created May 31, 2022 · Last confirmed May 31, 2022